#ThroughTheLanes is a weekly social video that Manheim creates to showcase their upcoming auction dates for the next week. Previously this was an animated video that listed the upcoming sales however, it had become repetitive and wasn’t gaining as much engagement as it used to.

To update this format I created a new video template, with fresh branding that puts the team members of Manheim in the spotlight. This enables Manheim to showcase their sales programme in a more engaging way that can regularly be updated. Since updating, Manheim has seen a huge rise in engagement on these posts, with more people watching and reacting to the videos.